The Fourth Estate Domain ("the FED") began as a simple idea. The more the media industry continues to be transformed by new technology, the more important it will be for senior executives in both worlds to meet and exchange valuable inside information.

In thinking up how we would do this, we decided to avoid the cringe worthy cliches of typical networking events. No red dots, no boring sponsor speeches and certainly no powerpoint. The FED is something different.

Part celebrity talk show, part private club - each month our members gather on our own exclusive floor at the Hotel CBD to hear a well known business identity being interviewed 'on the couch'. Forget boring presentations - our interviews are fun, fast and unscripted.

The Fed was conceived by Mike Walsh and Sally Mills, who are both passionate about the growth and development of the Australian new media industry.